Master of Business Administration in Marketing and Entrepreneurship

Key Knowledge and Skills to be Acquired:

Understanding how to develop, position, and manage brands, create competitive marketing strategies, and analyze market trends.

Gaining skills in online marketing, social media strategy, SEO, analytics, and understanding customer needs and buying behavior.

Learning how to identify business opportunities, innovate products/services, and develop creative solutions in competitive markets.

Acquiring skills in developing business models, writing business plans, evaluating feasibility, and launching startups.

Understanding sales strategies, negotiation, customer engagement, and building long-term customer loyalty.

Learning how to manage startup finances, budgeting, funding strategies, and operations to support business growth.

Requirements

Bachelors degree in Relevant Discipline

Course description

The Master of Business Administration in Marketing and Entrepreneurship is a dynamic program designed to develop future business leaders, innovative thinkers, and strategic marketers. The course equips students with advanced marketing knowledge, digital marketing skills, brand-building strategies, and in-depth understanding of consumer behavior. It also focuses on entrepreneurial mindset development, new venture creation, business innovation, and startup management. Through practical projects, case studies, and real-world business simulations, students learn how to design competitive marketing plans, launch new ventures, manage business growth, and lead organizations in rapidly evolving markets. Graduates are prepared for careers in marketing management, brand strategy, digital marketing, startup development, business consultancy, and entrepreneurial leadership.

Strategic Marketing and Brand Management

Digital Marketing and Consumer Insights

Entrepreneurial Innovation and Creativity

Business Planning and New Venture Development

Sales Strategy and Customer Relationship Management

Startup Finance and Operations Management

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