Bachelor of Science in Digital Marketing

Key Knowledge and Skills to be Acquired:

Understanding how to design, implement, and evaluate digital marketing strategies that align with business goals.

Skills in creating engaging content, managing social platforms, analyzing engagement, and building online brand presence.

Knowledge of improving website visibility, keyword research, paid advertising, and optimizing campaigns for higher conversions.

Ability to collect, analyze, and interpret marketing data using analytics tools to guide decision-making and measure ROI.

Skills in running online ads (Google Ads, Social Media Ads), targeting the right audiences, budgeting, and performance optimization.

Understanding online customer journeys, website optimization, e-commerce platforms, email marketing, CRM tools, and automation technologies.

Requirements

Secondary school or Statement with 5 O' level Credit or better and that should include Maths,English, Science or Biology and any other two subjects.

Course description

The Bachelor of Science in Digital Marketing is an undergraduate program designed to equip students with the knowledge and skills to create, manage, and evaluate marketing campaigns in the digital environment. It combines traditional marketing principles with modern digital tools, covering areas such as social media marketing, search engine optimization (SEO), data analytics, content creation, mobile marketing, and emerging technologies like AI and automation. Students learn to understand online consumer behavior, use analytics to make data-driven decisions, and develop integrated marketing strategies across multiple digital platforms. The program also emphasizes professional ethics, legal considerations, and hands-on experience through projects, internships, or capstone assignments, preparing graduates for careers in digital marketing, e-commerce, brand management, and related fields.

Foundations of Marketing

Digital Strategy & Campaign Planning

Content Creation & Social Media

Search Engine Optimization (SEO) & Search Marketing

Data Analytics & Marketing Metrics

Business & Strategy Context